Redecorating or Renovating?

Budget hotel redecorate at minimum costs but achieve only a little for a short time before they have to do it all over again. Net room income continues to shrink while operational and maintenance costs continue to grow and profits continue to decrease. The old adage of “putting lipstick on a pig” is still true. It does not change that it’s still a “pig.”

A typical budget approach to “redecorating” is about spending “as little as possible.” Which means nothing more than “partial” facelift is accomplished. The false hope is there are enough “cheep” customers in the marketplace that want low prices and are willing to sacrifice quality and service to save a dollar. But is this actually true anymore?

Business reality is in an oversaturated market of many competitors for guests; fewer and fewer guests are available to fill all the available rooms. So, the hoped for financial return is barely noticeable, if at all. Naturally because the work was marginal in the first place the process needs to be repeated every 2 or 3 years. Typical the work is performed by firms that “decorate” hotel  interiors, have little or no knowledge of hotel operations, have semi-skilled or no skilled decorators, and have no idea about additional revenues sources in the local community. That’s why no effort is made to find additional revenues sources or improve hotel operational efficiency. Isn’t it time to accept the reality this perpetual approach is a waste of money and in need of an alternative?

A realistic alternative is to focus on capturing an underserved market. That market is an upscale hotel. “Renovation” into an upscale hotel in a market with little competition is a realistic alternative. While more costly it results in a near transformation of the hotel interiors and often the exteriors as well. The return on the investment is good, can last for up to 5 years, and sometimes even longer.

Architectural Design Partners, Inc is different. We see the alternative as a more realistic approach. We bring 50 years of hospitality operational knowledge to each project. We know how hotels operate and focus first on maximizing operational efficiency. We do not involve ourselves in “redecorating” budget hotels. Instead, we “renovate” budget hotels into an upscale class where there is little or no local competition. We can design and rebuild not only interiors but also exteriors. We also research local community needs to determine additional revenue source as part of the “renovation” process. We do not just design and walk away, we build, furnish, and supervise the project from start to finish. We access hundreds of thousands of suppliers, most of which clients are unaware of and pass on our reduced cost saving to the hotel. 

Why continue this budget hotel “redecoration” process? Why not consider an “up-scale renovation” to increase operation efficiency, add additional revenues from local community needs, increase guest returns, and improve profit margins. Let’s talk.

I am Harry, managing director of Architectural Design Partners. See our unique 12 customizable concepts in our 2 hotel portfolios on our web site: https://www.architectdesignpartners.com

For a free enlightening consultation fill out the request on our website or email me at architecturaldesign.partners@gmail.com