Redecorating Again?

Budget hotel owners continue to redecorate over and over again at minimum costs but achieve little. They do not seem to understand why their net room income continues to shrink while their operational and maintenance costs continue to grow and their profits continue to decrease. The old adage of putting lipstick on a pig. does not change that it’s still a “pig.”

The typical budget approach to “redecorating” is about spending “as little as possible,” usually for nothing more than “partial” facelift. The hope is there are enough “cheep” customers in the marketplace that want low prices and are willing to sacrifice quality and service to save a dollar. But is this actually true anymore?

The business reality is that in an oversaturated market of many competitors for guests, fewer and fewer guests are available to fill all the available rooms. So, the hoped for financial return is barely noticeable. Naturally because the work was marginal in the first place the process needs to be repeated every 2 or 3 years. Typical the work is performed by firms that “decorate” hotel  interiors and have little or no knowledge of hotel operations or additional revenues sources in the local community. That is why no effort is made to finds additional revenues sources or improve hotel operational efficiency. Isn’t it time to accept the reality of this perpetual approach as a waste of money and in need of an alternative?

A realistic alternative is to focus on capturing an underserved market. That market is an upscale hotel. “Renovation” into an upscale hotel in a market with little competition is a realistic alternative. While more costly it results in a near transformation of the hotel interiors and often the exteriors as well. The return on the investment is good, can last for up to 5 years, and could even be longer. Rarely does a minimal “redecoration” provide increased hotel efficiency or additional revenues other than a slight room charge increase compared to a renovation.  

Architectural Design Partners, Inc is different. We see the alternative as a more realistic approach. We bring 50 years of hospitality operational knowledge to each project. We know how hotels operate and focus on maximizing operational efficiency. We do not involve ourselves in “redecorating” budget hotels. Instead, we “renovate” budget hotels into an upscale class where there is little or usually no local competition. We can design and rebuild not only interiors but also exteriors. We also research local community needs to determine additional revenue source to as part of the “renovation” process. We do not just design and walk away, we build, furnish, and supervise the project from start to finish. We access hundreds of thousands of suppliers, most of which clients are unaware of. 

Why continue a low return, budget hotel “redecoration” process? Why not consider an “up-scale renovation” to increase operation efficiency, add additional revenues from local community needs, and thus increase guest returns, and improve profit margins. Let us talk.

I am Harry, managing director of Architectural Design Partners. See our unique customizable concepts in our 2 hotel portfolios on our web site: https://www.architectdesignpartners.com

For a free enlightening consultation fill out the request on our website or email me at architecturaldesign.partners@gmail.com